Meta Ads Management · Branch 2
We plan, script, produce and manage your campaigns around the services you most want to sell. Each month, we test new creative and report exactly what your ad spend returned: leads, booked jobs and cost per customer.
Lead campaign · creative test, week 3
| Ad concept | Spend | Leads | Per leadCost / lead |
|---|---|---|---|
| ABefore-and-after photos | $400 | 9 | $44 |
| BCustomer testimonial video | $400 | 17 | $24 |
| CSeasonal offer | $400 | 11 | $36 |
Next week
Move budget to B, write two new variations, retire A.
The problem
Underperforming ad accounts share the same few problems, and spending more fixes none of them.
Ads Manager shows reach, clicks and “results.” It rarely tells you which campaigns brought in paying customers.
A single ad works for a while, then fades. Nothing else has been tested, so there’s nothing ready to replace it.
Since Apple’s privacy changes, basic tracking misses some of your leads, so Meta ends up learning from incomplete information.
Money goes wherever the “Boost” button points, with no clear audience, offer or budget behind it.
We script and produce your ads
Example: a heating and air company · video ad · concept A
The opportunity
Meta’s platform performs best when it has a clear objective, several ads to test and accurate results to learn from. We provide all three, then allocate your budget based on the jobs you booked, rather than relying on Ads Manager alone.
Summit Heating & Air
Sponsored · Example ad
Beat the heat wave. Book your AC tune-up before the rush starts.
What’s included
One team handles the whole account, so you’re not managing a media buyer, a designer and a tracking specialist who never communicate.
We review your current account and offer, set a target cost per lead or sale based on your margins, and define your audience using your customer list, lookalike audiences and your service area.
We write the scripts, hooks and copy, then produce the ads: images, short videos and edits, built from your jobs, your team and your customers’ stories.
We build the campaigns and tracking, ensure each lead lands in your inbox with the ad it came from, then refine continuously. Underperforming ads are retired, and winning ads receive more budget.
A monthly report on leads, sales and cost per customer, with what we changed, what we learned and what we’ll test next.
Your ad budget goes straight to Meta and is separate from our fee.
It depends on the value of a customer to your business and how quickly you want results. We’ll recommend a starting budget on your audit call, and we’ll tell you if it’s too small to test properly. Your ad budget goes straight to Meta, separate from our fee.
Meta Ads Management is $3,500 a month. It covers the strategy, the scripts and ads we produce, the tracking, weekly optimization and your monthly report. Adding the Lead Acquisition System or Social Media Content Management is priced as a bundle, with one combined quote. Your ad budget is separate and goes straight to Meta.
Results can begin immediately. From the day your system goes live, new inquiries receive instant replies and follow-up, and your ad campaigns begin reaching new customers. Over the first two to three months, performance continues to strengthen as we refine campaigns based on real data.
We track every lead ourselves. Meta’s Ads Manager reports a cost per result that understates your true cost. We build our own tracking, tag every ad to see where each lead came from, and match leads to the jobs you booked. That way you see your real cost per customer and revenue, based on booked jobs instead of Ads Manager’s numbers.
No. We write the scripts and produce the ads for you. Real photos and short clips of your work, your team and your customers beat stock images, so we’ll tell you exactly what to film and turn it into finished ads.
Tell us about your business and the services you want to sell. We’ll come to the call with a clear recommendation on whether Meta ads fit, what budget makes sense and what we’d test first.
Get an Ads Audit