Local Visibility · Google Maps & Business Profile
Customers now find service businesses in search results, on maps and by asking an AI assistant who to call. We build and maintain your visibility across all three, so you’re found first and trusted once you are.
Profile audit · findings
The problem it solves
Underperforming profiles share a handful of fixable problems. Each takes minutes to resolve once identified.
A category that’s too broad or doesn’t fit, and no categories for the services you offer.
No services listed, a generic description, photos from years ago and hours that were never updated for holidays.
Few recent reviews, and many with no reply, while your competitors show a steady stream.
Keywords stuffed into the business name, or an address that violates Google’s guidelines.
How the map results work
When a customer searches “plumber near me”, Google shows a map and three businesses above the other results. Here is what it weighs, and how we address each factor.
How well your profile matches what they searched. Categories, services and description.
How established and active you look. Reviews, replies, photos and links to your website.
How close you are to the customer searching.
How we fix it
Google decides who to show based on how well you match the search, how close you are, and how established you look. We can’t move your address, but we can make yours the most complete, best-maintained profile for your services.
What’s included
We audit your profile for accuracy and benchmark it against the competitors ranking above you, then correct your categories, services, description, hours and service area.
Regular photos and seasonal updates, plus ongoing search engine optimization (SEO) and answer engine optimization (AEO) work, so you rank higher in search results and become more likely to be suggested in AI answers like ChatGPT.
Connected to the Reputation Builder, so new reviews keep arriving and each one receives a reply.
The calls, website clicks and direction requests your profile brought in, plus any change or error we caught.
SEO and AEO
A growing share of customers now ask an AI assistant who to call rather than scrolling through search results. We optimize for both channels: SEO improves your rankings on Google, while AEO increases the likelihood that ChatGPT, Google’s AI answers and voice assistants recommend your business. No one controls those rankings, but disciplined optimization significantly improves your chances of earning them.
SEO
Reach more of the customers searching for your services.
AEO
Increase the likelihood that AI assistants recommend your business when customers ask who to call.
Your Google Business Profile is the part of local SEO that drives calls, so that’s where we concentrate the effort, with your website built to support it.
We create new profiles for businesses that qualify, and we help with reinstatement requests. If your business doesn’t qualify under Google’s rules, we’ll tell you.
Send us your profile and we’ll show you what’s holding it back and what we’d fix first.
Get a Profile Audit