Terovia

Lead leak calculator

How much are missed calls costing you each month?

Enter four numbers to estimate what unanswered calls cost you each month. The starting values are examples; replace them with your own.

Your phone system or call tracking reports this. If neither does, enter an estimate.

Emergency calls book at a higher rate than price shoppers.

%

Your close rate. Service calls close at a higher rate than replacement estimates.

%

Use your average invoice for the type of work these calls would bring in.

$

Estimated revenue at risk

Missed calls per month
43
Jobs those calls would have become
10.4
Per month
$5,200
Per year
$62,400

Missed calls per week × 4.33 × % who would book × close rate × average invoice. An estimate based on your inputs, not a forecast.

Check this against my real call data

Speed to Lead is built to recover these calls. Book an audit and we'll compare this estimate with your real numbers.

Where to find your real numbers

Unanswered calls: most business phone systems and VoIP providers list missed calls. Call tracking numbers record them by source.

Booking and close rates: your job software or lead-tracking tool (ServiceTitan, Jobber, Housecall Pro and similar) can report booked jobs against total leads.

Average invoice: total revenue for a period divided by the number of jobs invoiced.

To reduce this number, read our guide to missed-call text back.

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